Characteristics of A Technically Optimized Website

It deals with the technical aspects of a website with the aim of increasing ranking on search engines. Rendering a website faster, easier to crawl, and comprehensible to search engines are the cornerstones of technical SEO. It is a part of on-page SEO which concentrates on improving the elements of your website to arrive at higher rankings. All SEO activities are related to technical SEO with the exception of link building and content optimization. These demands are constantly evolving and getting more complex to keep pace with search engines that are increasingly getting sophisticated day by day. Technical SEO is dynamic and constantly refining.

When you enter a query, Google and other search engines want to present you with the most relevant information. Hence, Google’s robots constantly crawl evaluating web pages on many factors. Some factors are user-based such as how fast your website loads. Other factors aid search engine robots to understand what your pages are all about. This is the outcome of structured data.

• Simple templates -When it comes to designs and templates, ‘less is more’. Keep your template minimalistic. Other additional elements incorporated in the layout prolong loading time. A well-optimized code is also a prerequisite. The more the elements included, the slower is the page load time.

• Optimize Visuals - Images can be rendered sharp by correctly adjusting the size. Keep the size down to the required minimum as large pictures can severely impact loading time. For photographs, use jpg format and for graphics, png.

• Reduce redirects- Too many redirects also have a negative effect on page loading speed. The more the redirects posted on a page, the more the user has to wait. Keep it to one redirect a page. When a ‘page not found’ issue occurs, the 404 error page, which can’t be bypassed, be creative in a humorous way to steer users to your homepage or a popular page of your site. 

• Browsers cache- Website resources are automatically stored in the browser cache when you initially visit a website. The browser remembers the website version cached and loads it faster when you next visit it. Returning visitors get the benefit of significantly faster loading.